GigaSoft: Blending Google Expertise with Web Technologies to Customize Web Portals for Businesses

By CIOReview Team

According to 2015 Digital Marketing Survey by Clutch Group, a US based Legal Services firm, 74 percent businesses already have a company website, and 9 percent of the remaining organizations are planning to build one in the future. So as online presence slowly becomes an obligatory aspect of any company, businesses are immensely benefiting from a strong web presence. However, with increasing competition in online advertising due to the sheer size of the internet and the amount of competition in a particular niche, firms need dedicated SEO practices to level the playing field. And being prolific online requires several tools, including efficient task management systems and possible cloud computing platforms. Enabling a strong web presence through professional websites, ranging from normal static sites to e-commerce based payment gateways is New Delhi headquartered GigaSoft that provides services for building new websites, and re-designing the existing ones.

A Web Based Application Development Company, GigaSoft follows a time trusted SDLC (Software Development Life Cycle) during software development from business case analysis stage to technical support stage of the application. The approach assures that each development phase of software application development is monitored using well-defined metrics and is tracked for timely delivery. “We cater to web centric solutions that encompass the entire life cycle of an online activity of a business, starting from domain registration, web hosting and corporate email solutions; to websites, web based applications, e-commerce, payment gateway integrations; to Web marketing, including SEO, content management and pay per click advertising.” states Anshul Bhalla, Director, GigaSoft.

Providing ‘Business’, ‘Technology’ and ‘Solutions’
One of the biggest challenges facing companies today is the temptation to isolate Internet/Web marketing and website initiatives (and also the whole e-business strategy) from traditional, or off-line marketing strategies. To succeed, firms must integrate their e-business activities with other traditional sales and marketing activities, from telephone sales to print advertising. Responding to the requisite, GigaSoft furnishes solutions based on an integrated approach of deploying a central system to manage website, mobile apps for android and iOS, from a common back office system. The system is further protected with layered security to elaborate functionalities and easily manage all processes. Deploying the approach, GigaSoft provides e-commerce and e-business solutions to various startups, SMEs and large corporate dealing in health and fitness, home appliances and clothing & accessories. Besides these, they are also empanelled with various medical societies for bestowing solutions related to abstract submissions and conference solutions; GigaSoft’s services are adopted by some of the leading medical organizations and institutions in online application management and maintenance. 

Building a Strong Web Presence
“For a leading Hardware and Architectural fittings group in India, we manage range of services including website and application development, Google Adwords, related web marketing services, mobile apps and technology consulting.” affirms Anshul. A Google Apps Partner, GigaSoft extends a holistic web promotion strategy, along with SEO and SMO solutions to facilitate online presence of customers. The approach includes registration with all the popular search engines for maximum impact and ensuring that the generic rankings remain high and give positive leads. The firm also believes that every company needs a professional corporate mailing solution at some stage and thus provides corporate mailing solutions by leveraging SmarterMail Tools and Google Apps for Work. GigaSoft.in offers services for setting up corporate mails, followed by the maintenance of corporate email IDs of employees, through ongoing support. Moreover, for the migrated customers, GigaSoft deploys a team of professionals to guide employees of the client company to use Google Apps for Work. Additionally, GigaSoft also hosts Contact management solutions and CRM application for businesses, embedded with features to store client contact details, documents, follow up and internal users Task and Follow up. 

With a strong team of well-trained and experienced engineers, GigaSoft implements pre-sales and post-sales support and training to the wide range of academic and research institutions and corporate clients. A preferred choice of vendor for various firms in the industry, for applications ranging from Google services to enterprise applications; GigaSoft currently serves customer base across 15 countries that includes big names like ITC Limited, Sir Ganga Ram Hospital, Ozone Overseas Ltd, Gargi College, International Management Institute and Al Alia International Investment LLC. Moving further, GigaSoft plans at investing in consulting services as well and establish mutually beneficial relationship with clients, through ethical business practices, to expand technologically and geographically. 

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