Happy Marketer - Marrying Marketing and Analytics to Achieve Business Results
As decision-making in digital marketing is increasingly led by data, the pressure is on marketing departments to understand how to use data to generate actionable insights. Headquartered in Singapore with offices in Bengaluru and Kolkata, Happy Marketer, an award-winning digital marketing consulting firm and Google Analytics Premium Reseller trains clients to understand and interpret data from their own platforms. The company also helps clients understand their customers better through its proprietary KICKSTART approach which “stands for KPI & Goals, Installation & Integration, Conversion & Ecommerce Tracking, Key Stakeholder Onboarding, Segmentation & User Analytics, Testing & Optimization, Attribution & ROI, Reporting & Dashboard and Training & Development,” says Rachit Dayal, Founder & Managing Partner at Happy Marketer.
Happy Marketer has used its data-driven marketing strategy to help The Nanyang Technological University Business School (NBS) in Singapore attract students from over 30 countries and increase its qualified leads by 77 percent. Due to such impressive results, Happy Marketer was recently awarded Silver in the Data & Analytics category at the Asian Marketing Effectiveness & Strategy (AMES) Awards.
Happy Marketer + HubSpot = Fast-paced Growth in Leads and Conversion Rates
In addition to leading web analytics in Asia, Happy Marketer is also a pioneer in inbound marketing in the region and is one of Singapore’s first HubSpot resellers and Silver-tier HubSpot agency partners.
By using HubSpot and innovative inbound marketing techniques, Happy Marketer has helped clients like fastacash, an international social payments platform, increase its leads by 10x within one month.
To achieve this, the company introduced a three-point journey into the client’s website structure, thus allowing fastacash to provide personalised communications to their buyer segments based on audience data. As a result, fastacash’s conversion rates skyrocketed by 1,040 percent within a month.
The initiative earned Happy Marketer recognition at the HubSpot Impact Awards for International Client Growth Story. “Brands are capturing huge amounts of marketing data, every second. Our own campaigns capture data across advertising, social, search, web, mobile, email, and hundreds of other sources”, says Rachit. “The challenge is usually parsing through the data to draw insights and make huge changes that impact sales and leads. And that is something we have focused on - piecing together data from everywhere for you to truly understand your customers.”
Combining both marketing and analytics, Happy Marketer is well positioned to help CMOs and CIOs achieve their business goals. The company, which has proved successful in Singapore and Southeast Asia, now has plans to grow its digital marketing consulting and training business in key markets like India, Indonesia, Australia, UAE, Kuwait and Japan.
Happy Marketer is well positioned to help CMOs and CIOs achieve their business goals.
To achieve this, the company introduced a three-point journey into the client’s website structure, thus allowing fastacash to provide personalised communications to their buyer segments based on audience data. As a result, fastacash’s conversion rates skyrocketed by 1,040 percent within a month.
The initiative earned Happy Marketer recognition at the HubSpot Impact Awards for International Client Growth Story. “Brands are capturing huge amounts of marketing data, every second. Our own campaigns capture data across advertising, social, search, web, mobile, email, and hundreds of other sources”, says Rachit. “The challenge is usually parsing through the data to draw insights and make huge changes that impact sales and leads. And that is something we have focused on - piecing together data from everywhere for you to truly understand your customers.”
Combining both marketing and analytics, Happy Marketer is well positioned to help CMOs and CIOs achieve their business goals. The company, which has proved successful in Singapore and Southeast Asia, now has plans to grow its digital marketing consulting and training business in key markets like India, Indonesia, Australia, UAE, Kuwait and Japan.
