HashTagIt: Phenomenal Lead Generation with Reduced Cost of Operations
The permeation of better and faster network with the ubiquity of smartphones has propelled businesses, large scale organizations and SMBs, to develop an online presence to reach out to their targeted audience, build a reputation and generate leads. However, with the absence of a skilled team of professionals assisting businesses in successfully leveraging online marketing effectively, the companies will incur a heavy loss of resources and wastage of valuable time. Facing a similar dilemma, a leading luxury management institute of India, would spend a tremendous amount of resources in order to generate leads but was unable to fill a batch of twenty. A pioneer in digital marketing clubbed with a strong advisory board, Haryana based HashTagIt moved the entire company’s promotional activities online. The client witnessed an increase in the intakes in a year to 60 and the lead quantum escalated to 18,000. “Supporting the company for an approximate year and a half, the most notable difference is that the cost of lead for the organization reduced by 600 percent,” exclaims Sachin Chaudhary, Founder, HashTagIt.Incepted in 2012, HashTagIt is a topnotch online marketing partner that studies, moulds and delivers the right social strategy to their clients to achieve greater visibility and credibility. The company with their Google partnership has proudly retained 90 percent of their clientele. The company primarily caters to a few selected verticals; Health and Wellness, Education, Startup and E-commerce and FMCG. Search Engine Optimization, Social Media Optimization, Content Marketing, Digital Strategy and Reputation Management belong to the inventory of services offered by the company.
Sidestepping the 'one size fits all' approach to digital marketing, Hashtagit understands that every vertical has their
own specific business objectives and commences their engagement with selecting the right digital properties for the client. Simplifying analytics and reporting, HashTagIt offers their proprietary tool HiDigify, a unique platform, which assists in managing multiple aspects of a digital marketing campaign without compromising on the quality of content. This feature-rich platform permits access to real time data, availability of marketing reports and enables reviewing social media posts on mobile phones thereby improving transparency and eliminating any rise in errors with reduced cost of operations. Additionally, HiDigify helps in tracking performance and trends of all KPIs that matter to the business.
Continually adapting to the ever-evolving technology trends, the company keeps reinventing themselves with regards to their toolkit, solutions and delivery approach. The company is investing in human resource across analytics, digital products and content creative, something that Sachin with his global strategy consulting background believes will make them a better company in the digital marketing domain. “We intend to be differentiated on account of successful delivery, innovation and technology intervention in digital marketing,” adds Sachin. Furthermore, HashTagIt envisions setting up a delivery center in Nairobi and increasing their top-line by 200 percent every year, which the company has successfully achieved for the last three years.
Simplifying analytics and reporting, HashTagIt offers their proprietary tool HiDigify, a unique platform, which assists in managing multiple aspects of a digital marketing campaign without compromising on the quality of content
Continually adapting to the ever-evolving technology trends, the company keeps reinventing themselves with regards to their toolkit, solutions and delivery approach. The company is investing in human resource across analytics, digital products and content creative, something that Sachin with his global strategy consulting background believes will make them a better company in the digital marketing domain. “We intend to be differentiated on account of successful delivery, innovation and technology intervention in digital marketing,” adds Sachin. Furthermore, HashTagIt envisions setting up a delivery center in Nairobi and increasing their top-line by 200 percent every year, which the company has successfully achieved for the last three years.
