MediaDonuts: Leading the Ad Tech Revolution
The advertising industry is on the path to automation, buying digital ads minus the hassle of dealing with humans and the attached menial processes. Programmatic media buying has been increasingly earmarked by advertisers because it makes ad transactions more efficient and effective, as long as the right data is applied in order to narrow the target audience accordingly. With the trending customer-centric approach, upcoming trends towards the quality of each impression by measuring the KPIs of In-View and In-Target reach to avoid wastage of impressions clubbed with the core KPI of transactions and leads is expected in the near future. Still, at its nascent stage, the programmatic ecosystem is vulnerable to fraudulent practices as well. Continually updating their technology stack is MediaDonuts, established in 2010, a programmatic advertising and technology platform assisting advertisers to achieve their branding goals across a broad range of digital media channels whilst ensuring optimum performance. Already a step ahead, Pranay S. Chowdhary, Operations Head- India of MediaDonuts affirms, “We have robust tools in place to measure and work towards the new KPIs of In- View and In Target reach along with delivering leads and transactions assuring higher ROI.” With close to eight years of expertise in this domain, the comprehensive technology stack that caters to a spectrum of clients was built on the strength of three main pillars; Data Management, Programmatic Media Buying and Transparency through Real- Time Reporting, achieving full efficiency in terms of a quicker campaign optimization. Once the client is on board, the process begins with assuring the Campaign Management runs smoothly based on historical data from a similar client or continuous data extraction from live campaigns. Based on the data accumulated, user profiles of the target audience are created which is utilized to reach out to
identical users in the digital world.
Keeping up with the phenomenal escalation of mobile internet usage, the company has converted this into an opportunity to scale their audience reach via the Mobile Ad Tech platform. MediaDonuts essentially re-aligns the client’s digital marketing strategies with an added focus on Mobile devices and connects to users through Cross Device targeting.
With offices in Belgium, The Netherlands, Germany, France, India, The Philippines and Singapore, each has its own adept and pro active team of digital media specialists, giving them the unique advantage of a quicker response and turnaround time. The company attributes their success to Google being a substantial part of their inventory. Being a Google partner offered MediaDonuts the access to all the new solutions and support from Google.
Over the years, MediaDonuts has worked with some of the renowned organizations like Firstcry OLX, Uber, and Makemytrip. The company has built an unwavering reputation in the South East Asian region and is proud to be recognized as the Twitter reseller in the countries of Philippines and Thailand. Continually striving to stay abreast the technology growth wave, the company envisions themselves as a full-fledged Digital Solutions Provider with equal expertise in helping the client in terms of Media buying as well as the creative setup.
Keeping up with the phenomenal escalation of mobile internet usage, the company has converted this into an opportunity to scale their audience reach via the Mobile Ad Tech platform. MediaDonuts essentially re-aligns the client’s digital marketing strategies with an added focus on Mobile devices and connects to users through Cross Device targeting.
We have robust tools in place to measure and work towards the new KPIs of In-View and In-Target reach along with delivering leads and transactions assuring higher ROI
With offices in Belgium, The Netherlands, Germany, France, India, The Philippines and Singapore, each has its own adept and pro active team of digital media specialists, giving them the unique advantage of a quicker response and turnaround time. The company attributes their success to Google being a substantial part of their inventory. Being a Google partner offered MediaDonuts the access to all the new solutions and support from Google.
Over the years, MediaDonuts has worked with some of the renowned organizations like Firstcry OLX, Uber, and Makemytrip. The company has built an unwavering reputation in the South East Asian region and is proud to be recognized as the Twitter reseller in the countries of Philippines and Thailand. Continually striving to stay abreast the technology growth wave, the company envisions themselves as a full-fledged Digital Solutions Provider with equal expertise in helping the client in terms of Media buying as well as the creative setup.
